Eighth Week.

After reading the given chapters and articles, I think the key points of week 8’s lectures are that effective and extensive planning are two factors event management and sponsorships can not do without. Nothing in the world is free, it obviously applies to sponsorships as well; sponsorships all expects returns.

There are three types of sponsorship stated in the text: philanthropic sponsorship, corporate sponsorship and marketing sponsorship. These three each target different companies and the most popular one is marketing sponsorship because companies of all sizes would want to generate profit and that is exactly what marketing sponsorship brings about.

We see that in both sponsorship and event management, media is an important factor. A good event and a good sponsored project brings about media coverage which is important to any company as it would also generate revenue.

A good example would be Coca-cola. In one of my marketing lesson, my tutor mentioned Coca-cola and asked us why they are such a success. He answered and told us that one of the many reason is cause they do things big. Coca-cola takes the opportunity to become a sponsor for a particular event, but not as a sub-sponsor, but instead the one and only sponsor. With this comes large media coverage as well as attention on Coca-cola. This example highlights the effects that sponsorship could bring about.

The readings made me think and realize that one (public relations practitioner) actually has to be very tactful when it comes to writing the sponsorship proposal as it is difficult to get picked through one measly report. Also, event management is not as easy as it seem, it involves planning, planning and more planning.