Ninth Week.

After reading the given chapters and articles, I think the key points of week 9’s lectures are that, as stated in the conclusion, there are no right or wrong sets of tactics used by public relations practitioners and there are no specific sets of tactics that would defiantly bring about success. Also, the ability to differentiate strategies and tactics is essential as well as understanding their importance.

Claiming that one tactic is better than the other is redundant because it has nothing to do with which tactic is better. It all eventually leads to which tactic is used for what kind of situations and whether this tactic was used appropriately and correctly. Also, it is best that the tactics are used together as a set so as to achieve the best outcome for the public relation goals. There are no specific tactics that should be in a set, instead the public relations practitioners should pick the few that would benefit and help in achieving the goal.

The readings made me think and realize that it is really demanding to have to stick to the budgets and yet at the same time have an impact on the public, making it even harder to pick the right tactics which such limited choices. Also, strategies plays a larger role than what we credit it to be.