I think that the key points to remember from this week’s readings were that dealing with the media is synonymous to publicity. It incorporates the technical aspect in writing media releases and compiling media kits. It is an essential part of public relations activity as it creates a huge impact to the masses due to great power and influence it provides.
The relationship between the media and public relations practitioners should be a two way relationship. They provide information to each other. This can be easily done through media monitoring. It means to be up to date with issues, events and changes that occur in one’s industry, nationally and globally too.
Knowing one’s audiences is extremely important as this would relate to the appropriate media tools and media kits to be used for the organization of media releases.
Holding media conferences is part and parcel of being in this industry and knowing how to hold one itself is a skill. The 5 Ws and 1 H are important and helpful in being a guideline when holding one. For example, knowing when, who and how to invite, the location (where) and the other set up considerations.
The readings made me think and realize that the link between journalist and PR are quite prominent in the angle where the media releases are written similar to certain news stories.
2 comments:
Dear Abby,
You said:
"Holding media conferences is part and parcel of being in this industry and knowing how to hold one itself is a skill."
I agree that it is an art and a skill as it is extremely difficult to predict how the media will react to a conference. I feel it is important that a campaign be well-recieved by the media as they will be the ones relaying the information gained at the conference to the rest of the public. Therefore, what they say and how they say it would greatly influence the public's opinion of the campaign.
Please reference appropriately when referring to specific topics of the readings, such as 'the 5 Ws and 1 H".
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