After reading the given chapters and articles, I think the key points of week 3’s lectures are that values of trust, honesty, goodwill and community are very important for public relations practitioners. It is also good to know that with strong internal relations, the organization’s overall operations and outcomes will be greatly enhanced.
Here you see that in a company, two-way communication is inevitable; it is now recognized that one unhappy employee has the potential to damage a company’s well-built reputation. Therefore, good and positive interpersonal relationships are then enforced within an organization/company.
“The notion of goodwill has been often underrated, when in fact most public relations practise is based on the goodwill emerging from relationships with publics.” This sentence from the text stood out the most to me as it explained and related goodwill and public relations.
The readings made me think and realize that employees in a company play a bigger and more important role, without even realising it. Businesses can no longer stay uncaring towards their employees, they have to genuinely care.
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2 comments:
I agree with Abby that values of trust, honesty, goodwill and community are very important for public relations practitioners.Without the above traits, employees of an organisation will not work well together, which inturn reduces efficiency and effectiveness of a company.In fact, employees make up the core of an organisation. which makes them very important.
It is insufficient to quote a piece of text from the readings just with the note "from the text'; you need to provide correct attribution - please follow academic integrity rules.
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