Fourth Week.

After reading the given chapters and articles, I think the key points of week 4’s lectures are that planning, budgeting and scheduling are important to help organize and make their strategies effective. The stages of the strategic process in public relations are also important as it is a framework/template for achieving the company’s objectives.

In a public relations point of view, strategies need to be designed for communication with all target groups. Example of target groups are: employees, government, pressure groups and local community. Public Relations strategic planning in social, economic and political contexts are influenced by culture, ideology, values and beliefs, systems and business processes. It is also important to always remain conscious of the principals of effective communication especially if you are a writer of an effective strategic communication plan. These strategies that are discussed shows that much organizational skills are needed when dealing with public relations and achieving the company’s goals.

The readings made me think and realize that the planning stages, as well as the strategies of public relations are very important.